Importance of stories for children

Storytelling and listening to a story have always been my favorite 'utilization' of time. I sincerely feel that the role of stories in making a good character is immense. If my father told me thousand times that lying is bad, i wouldn't have understood. But listening to the story of wolf's cry just once, I dare not lie in my life ever. The impact of such moral and inspirational stories on a child's brain is so much that he may forget the storyteller but he will remember the moral all through his life. Can you recall how your mother used to give you bitter medicines? By mixing it with some sweet juice or offering you chocolates after it? That is exactly how the moral stories need to be delivered to the children. The story needs to be made so interesting and entertaing that the child enjoys listening to it. Nowadays the IQ level and comprehension skill of children is so high that you cannot fool them by telling the same story again and again. They need new stories, new heroes, new vilians and new plots.